🌐 Aeroseal: Fixing the Hidden Leaks That Waste 20% of the Energy Buildings Use

Archetype: 🧩 Friction Removal — Make it easier

Energy efficiency is like taking medicine: you know you need it, it’ll make you better, but you don’t really want it.

The EPA estimates that a mindbending 20–30% of the energy spent on heating and cooling is wasted due to leaks, holes, and poorly connected air ducts. Fix the leaks, and keep the money. 

Another 20% is wasted due to leaky building envelopes. That’s a staggering amount of cash and carbon escaping into thin air.

Fixing it often means tearing walls open—resulting in weeks of operational disruption, high labor costs, and endless dust. Even when the math makes sense, the hassle doesn’t feel worth it. 

So we live with it. We don’t upgrade. We don’t cut costs or carbon. We accept the sub-standard status quo.

Aeroseal designs its solution to avoid that friction. It uses precision technology to identify leaks in ducts and building envelopes, then releases a non-toxic particle cloud that seeks out the leaks and seals them. 

No demolition. No downtime. No dust. Just improved comfort, increased savings, and a climate solution that scales.

And customers appreciate it. To date, Aeroseal has sealed over 260,000 buildings across 30 countries, from the Wynn Hotel in Las Vegas to Beazer's Zero Energy Ready homes.

That’s friction removal in action. When you make the energy-efficient upgrade just as easy as doing nothing, solutions go from viable to mainstream.

You can learn more about how leading climate companies are applying this same principle to win customers and grow top-line revenue in the Climate Adoption Playbook, our new course for operators. 

The Climate Adoption Playbook is an 8-part course by Supercool on how climate companies accelerate adoption. Learn the levers that turn resistance into revenue.

Aeroseal is featured in Module 2: Friction Removal

Sincerely,
Josh Dorfman
CEO, Supercool

P.S. Proof beats promise. If this course doesn’t help you unlock adoption, we’ll refund your purchase. No risk—just results.

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