- Supercool
- Posts
- đ Alloy Built Brooklynâs First All-Electric Skyscraper â Wall Street Wants More
đ Alloy Built Brooklynâs First All-Electric Skyscraper â Wall Street Wants More
Alloy is proving that the riskiest choice in real estate isnât electrification or Passive House â itâs clinging to the past.
â
Adoption Archetype: De-Risked Adoption
Make it credible
A quick note before we jump in.
Here at Supercool, weâve spent the past year identifying and studying the worldâs most successful climate companies â the companies you read about each week in this newsletter.
Now weâve distilled the real-world playbook they use to overcome barriers and scale their climate solutions.
Iâm very excited to introduce The Supercool Climate Adoption Playbook, the first climate strategy course built from real-world case studies of low-carbon innovations scaling in the market today.
The course launches in October. We will open early enrollment soon. The first 100 people to sign up will get a 25% discount, plus a private session with me to build and refine your own playbook.
Feedback is welcome. Just hit âreplyâ to this email with any questions or comments. If youâve been seeking this kind of information or looking for a course that compiles all our best insights, Iâd love to hear from you.
Alloy wins by making the boldest green building choices less risky than business as usual
Jared Della Valle didnât start with a climate mission. He started with a control problem.
In architecture school, he saw the limits of the profession. You could be the most talented designer in the roomâbut you still didnât decide what got built.
âSomebody else makes the decision to invest,â he said. âAnd thatâs where the power is.â
So he changed the equation. Jared became the developer, too. By controlling capital and design, he could direct investment toward long-term performanceânot just short-term returns.
ââFrom Control to Passive House Practitioner
Two decades later, Alloy Development is reshaping Brooklyn with low-carbon high-rises that banks want to finance and lawmakers point to as proof.
New Yorkâs first all-electric skyscraper and soon the worldâs tallest Passive House tower.
Alloyâs passive house path began upstate at Syracuse University, where Jared and his partner AJ Pires helped design one of the first projects of its kind in the U.S. It was small and experimental, but showed them the benefits of ultra-efficient building.
Those early lessons proved essential years later in Brooklyn. In Dumbo, under the Manhattan Bridge, noise and vibration can make standard construction insufficient.
âYou almost had to build Passive House just to survive there,â Jared said. Green building wasnât about marketingâit was the only way to make the project work.
The Pivot to All-Electric
At The Alloy Block, where Alloy aims to build the most sustainable block in the city, the push to electrify in 2019 didnât start with climate in mind. It began with uncertainty about natural gas.
A political standoff in Albany between National Grid and Governor Cuomo threatened to block new gas hookups throughout the city. So Alloy called their engineers.
âWhat does it take to go all-electric?â
Passive House techniques could provide an efficient building envelope to minimize HVAC energy demands. Induction range stoves and electric hot water systems were ready. Plus, the team realized that building without natural gas simplified approvals and eliminated delays.
âIt was kind of stupid not to,â Jared said.
Yet, the bigger calculation was financial and operational risk. Gas pricing swings. The passage of Local Law 97 meant carbon penalties were on the horizon. To Jared and his partners, eliminating fossil fuels in favor of electrificationâespecially as New Yorkâs grid decarbonizedâwas the safer long-term bet over a 100-year horizon.
Proof in Delivery
505 State Street delivered 440 apartment rental units, retail spaces, and community amenities on time and on budget â proof that an all-electric skyscraper could meet New Yorkâs market and financing demands.

A view of 505 State Street in downtown Brooklyn.

Amenities include the rooftop pool and terrace.
Goldman Sachs underwrote the project. During review, its credit committee held its first serious discussion about sustainability and social equity as part of project risk criteria. It marked a shift in how institutional capital evaluates real estate.
But Alloy hadnât earned that trust overnight.
âWe have an extraordinary return history,â Jared said. âThrough good times and bad. And that gives you a lot of freedom when it comes to raising capital.â
When it came time to finance the next projectâthe worldâs tallest Passive Houseâinvestors wanted in.
âWe had 14 different lenders competing for that business,â Jared said. âAnd we got incredible terms.â
Alloy has proved electrification at skyscraper scale. More importantly, it proved to Wall Street that financing the low-carbon future delivers safe, durable returns.

A rendering of One Third Avenue, Alloyâs passive house tower. It rises above Brooklynâs skyline.
Alloyâs Climate Adoption Playbook
Alloyâs principals have had a call at 8:30am every morning for more than 20 years. No matter where they are in the world, the call is sacrosanct.
âEven when I was in the Philippines with my family over the break, I was calling in at 8:30 at night. It's such an important phone call, because to make these difficult decisions, you need to know each other incredibly well personally,â says Jared.
That kind of cohesion matters most when hundreds of millions are at stake, when youâre shaping an entire city block, and when the work stands as a marker for how the next quarter-century of the built environment will be defined.
Earlier this year, Fast Company named Alloy one of the worldâs 50 most innovative companies. These are the strategies that propelled a scrappy Brooklyn firm to prominence.
1. Collapse the decision chain.
Alloy is architect, developer, broker, and manager in one. That integration eliminates friction and aligns incentives. âWe sign the change orders as architect, as owner, and as contractor,â Jared said. That level of control is rareâand it changes whatâs possible.
2. Own the project from the start.
Alloy funds site acquisition, design, and entitlements before bringing in outside capital. âWe go to the market saying: this is the project, this is the return, these are the outcomes,â Jared said. âThey get to choose in. We donât negotiate our values.â
3. Know one place cold.
Alloy is unapologetically Brooklyn-only. They understand the zoning quirks, community dynamics, and hidden value of hard sites others avoid. âThe worse the site, the better,â Jared said. âThatâs where we win.â
4. Focus attention where risk is highest.
Alloy only takes on one project at a time. âThe principals are always focused on the part of the project thatâs the riskiest at any given moment,â Jared said. That approach keeps execution tight and builds lasting trust with investors.
5. Turn evidence into policy.
Once Alloy proved that fossil-free skyscrapers could be builtâand financedâregulators followed. âWe gave them the evidence,â Jared said. âThey could say: see, it can be done.â
Itâs this disciplineâtight execution, clear ownership, full alignmentâthat also delivers on equity: affordable units built to the same standard as market-rate, shared amenities for all residents, and nearly 40% of construction awarded to minority- and women-owned firms.
âWhen someone walks into the lobby,â Jared said, âthey should feel proud of where they live.â
Supercool Takeaway
Alloy proves the boldest climate bets in real estate are safer than business as usual. By uniting capital, design, and development, the firm turned New Yorkâs first all-electric skyscraper into a bankable investmentâand set the stage for the worldâs tallest Passive House tower to redefine the skyline.
Operator Takeaways
Control protects values. Alloy fuses architect, developer, and owner roles to align mission and streamline execution early on.
Focus reduces risk. One project at a time, with principals locked on the riskiest decisions, ensures smooth delivery and credibility with capital.
Performance moves markets. From financing to regulation, Alloy proves that when all-electric towers get built, investment and policy follow.
This Weekâs Podcast Episode
Alloy Built Brooklynâs First All-Electric Skyscraper â Wall Street Wants More
đïž Listen on Apple, Spotify, YouTube, and all other platforms.

â
Stat of the Week: 10%
On-site fossil fuel use in buildings accounts for 10% of total U.S. greenhouse gas emissions. Electrification is one of the clearest, most immediate ways to cut emissions from the built environment.
Quote of the Week:
You can be in architecture school, be the most talented person in the room, but somebody else is going to decide whether your work gets built. The developer makes the decision. They have the capital. They control the outcome. So I thought: why not be both?
â
Sponsored Content

We earn media coverage thatâs right for your audiences, not just your office wall.
At Redwood Climate Communications, we leverage climate expertise to score media wins that reach your highest-value audiences.
Whether youâre trying to influence policymakers or feed AI search engines, earning media coverage works.
Redwood also offers every other strategic communications service that climate tech companies and nonprofits need to move the needle.
Contact us to tell us what you need.
â
Skyscrapers Are Cutting the Gas Line
The Alloy Block is increasingly in good company. Across North America, a new wave of skyscrapers reveal what a future free of fossil fuels looks like. Each of these projects runs entirely on electricity, proving that tall buildings can scale without gas.
Seattle High-Rise Powered by Solar and Storage

303 Battery, the worldâs first net-zero residential high-rise, stands 15 stories tall with 112 apartments. Its facade integrates more than 500 solar panels backed by battery storage, keeping the building running even through outagesâall without a gas line on site.
A Twisted Tower in Vancouver Goes All-Electric

The Stack tops out at 37 stories and 550,000 square feet of office space. Its rotating-box design opens outdoor terraces on different levels, while advanced heat pumps inside make the entire tower run fully electric.
Geothermal Living at Coney Island

1515 Surf Avenue delivers two towers, 26 and 16 stories, with 463 apartments right off the boardwalk. Itâs New York Cityâs largest multifamily geothermal project, circulating heat from underground wells to eliminate fossil fuels completely.
All-Electric Living in New Rochelle

The Allen in New Yorkâs Westchester County recently opened for leasing with 307 apartments across 28 stories. Studios, one- and two-bedrooms, and penthouses are all powered by electric systems, anchored by one of the largest geothermal installations in the state. Located steps from the Metro-North station, 10% of its units are reserved as affordable housing.
The Worldâs Tallest All-Electric Skyscraper

JPMorgan Chaseâs new headquarters at 270 Park Avenue has officially opened in midtown Manhattan. Rising 60 stories and 1,388 feet, the tower holds 2.5 million square feet of office space and runs entirely on electric systemsâno gas hookups anywhere in the building. Its power is backed by renewable energy contracts, primarily sourced from New York State hydropower.
â
Where Supercool traveled this week:
Podcasts:
đ Risk Management Show: Scaling Climate Solutions - Lessons from Top Innovators with Josh Dorfman
đ Building Thinkers: Sustainability isnât Optional - What Every Entrepreneur Needs to Know
â
Interested in Advertising with Supercool?
Connect with future-forward decision-makers seeking next-gen climate innovations. Reach out to discuss how Supercoolâs platform can help. Just hit reply to this email.
â
Not yet subscribed to Supercool?
Click the button below for weekly updates on real-world climate solutions that cut carbon, boost the bottom line, and improve modern life.
đ