🌐 Climate Adoption Playbook: 8 modules, 20 case studies - Holiday Pricing

Eighteen months ago, I launched Supercool because I believed we had entered a new moment.

Solutions that cut emissions, boost profits, and improve modern life were gaining real-world traction. Prices for clean energy technologies—like solar, wind, and batteries—were dropping. Trillions of dollars in investment were being deployed. New technologies and business models were upending the old status quo.

The low-carbon future was coming into focus.

Today, we see this trend even more clearly—which is why our team is so excited about what we’ll share with you in 2026.

Something else also became clear along the way.

The Supercool companies we profile share a common set of strategies and tactics. The industries and innovations differ, but the playbook for gaining market adoption—for winning customers, scaling revenue, and capturing market share—is strikingly similar.

Again and again, we saw the same patterns at play.

That’s why we developed the Climate Adoption Playbook course. It distills the approaches of leading climate companies into five clear adoption levers that any operator working on climate solutions can apply.

Here’s a quick snapshot of what those levers look like in practice:

• 🧩 Friction Removal (Make it easier): Copper built a battery into an induction stove so it plugs into a standard outlet—sidestepping the expensive electrical panel and wiring upgrades that silently kill demand.

• ✅ De-Risked Adoption (Make it credible): Interface made carbon-negative carpet tiles feel safe to purchase by offering them in the same products designers already trust—same look, same warranties—backed by transparent, third-party-verified data.

• 🎨 Lifestyle Upgrade (Make it aspirational): Sunrun stopped selling solar panels and started selling independence—peace of mind in outages, well-being, and freedom from unpredictable utility bills.

• 💳 Financing as the Unlock (Make it affordable): Forum Mobility turned a nearly $400k electric heavy-duty semi truck into a single monthly subscription that bundles the truck, charging, and maintenance.

• ♻️ Circular Advantage (Make it profitable): Trove powers branded resale programs for iconic companies by making recommerce a margin engine—recapturing revenue, attracting new customers, and strengthening brand loyalty.

The course includes 8 modules and 20 fast-paced, real-world case studies that show you how today’s leaders develop their value propositions and position their solutions to make scaling up feel clear, logical, and practically inevitable.

It’s roughly two hours of lessons, strategies, and insights that you can immediately apply in your business or organization.

Who it’s for: founders and operators at climate companies; product, marketing, and growth leaders driving adoption; and investors, accelerators, and innovation teams who want a clearer view of what actually drives commercial scale.

If you’re building in the climate space, I encourage you to check it out.

To make it easier to dive in during the holidays—and as you gear up for the year ahead—we’re offering a special holiday price.

Now through January 15, 2026, the course is discounted from $499 to $199, with ongoing access and updates for the next year included.

👉 Learn more and sign up for the Climate Adoption Playbook.

Happy holidays!

— Josh

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